If you could age with vitality, minimize the risk of disease and extend your healthspan, wouldn’t you?

This teaser/splash page for Icaria longevity center invited active C-suite level types to do just that. Rooted in state-of-the-art longevity science, the center represents a ground-breaking approach to aging, and the ability to slow down and actually alter the process. We used cool imagery along with a dramatic main headline and copy to intrigue our target. And sprinkled elegant CTAs throughout to put a sign-up link right at their fingertips.

How do you tease the Final Season of the biggest hit show on the planet? By walking a very fine line. Our email campaign for HBO/AT&T customers had to play to Game of Thrones fans while intriguing a much broader audience. The show was notorious for terminating characters in grisly ways. So we used ominous GOT-toned lines with a modern edge highlighting the question on everyone’s mind: Who would survive and how?

Telecom giant AT&T had a problem. With all the emails they sent out, overall performance was declining. They were looking for faster, more effective performers that could cut through the clutter. And they wanted to use interactivity or animation to grab attention. We created a range of campaigns featuring modular templates for efficiency and utilized the hero module to explore a host of conceptual executions. From marching aliens to exploding cars, we made sure these emails got (at least) a second look.

We took an unexpected and raw approach to this new biz pitch for Blue Cross Blue Shield - Arizona. Looking to wow a new millennial audience, we created the antithesis of the standard sunshiny health care ads. Our anthemic campaign branded BCBS-AZ with darker, more visceral imagery, complete with powerful sports brand-like poetry and language. A campaign that helped the agency stand out and land the account.

Can Body Beast make a man out of you? Primarily aimed at young males, 18-25, this campaign has fun with how closely your self-image is tied to your physique.  The tone is playful but seriously, bodybuilding is as much about what you've got inside as out. And that goes for Beastettes too: a fit body is always empowering

How does America’s original singles bar market itself to hip, hungry millennials? That was the challenge. TGI Fridays wanted to kick off its 50th anniversary with a buzzworthy campaign full of Fridays attitude. So, we created the ultimate brand ambassador—Mr. Fridays—a way-cool millennial who happens to be a rockstar bartender. Part drink mixologist, part super-blogger, Mr. Fridays shares his inimitable world view along with cocktail expertise, recipes and dating advice via a variety of digital/social channels. In the words of his fans, “Bro, he’s awesome.” 

Sephora—the giant beauty store—was big on email communications with customers but felt competitors were hot on their heels. So, to pitch a chunk of their CRM business, we created a range of standout concepts (like the one shown here) that worked hard to convert while flaunting beautifully evocative design and words. If a brand could toss its hair, this would be it.

Let's face it. Not everyone is angst-free about getting Botox. After all, there's an underlying pressure to look ageless without having work or treatments done. So, we decided to turn it around with flip lines and a more modern, playful attitude. Embrace your Botox, girls.

Fridays was rolling out their new menu along with a hip lineup of reasons to hang out at their place all week--from Drop the Mic Nite to Hangover Brunch. Our email campaign, full of cheeky subject lines, playful headlines and cool visuals, had just the right attitude to capture a thirsty young crowd.

Everyone’s getting election fever—including the food at Fridays.

Just in time for the debates, Mr. Happy App has announced his run for the White House through TV spots and of course, these politically-charged emails. Fun and a little twisted, they entertain while showcasing Fridays new Endless Apps (appetizers). Even with his half-baked tax plan, our candidate is capturing attention across the country. 

Our answer to standing out in the multi-billion dollar anti-aging skincare category was simple: Look mysteriously beautiful. Tarte Maracuja’s own backstory gave us the inspiration. It’s a natural skincare oil harvested from the Amazon Rainforest. So why not play up its almost mythical anti-aging benefits in an exotic, romantic way? We couldn’t resist.

TGI Fridays relies heavily on email marketing to connect with their target audience: mainly millennials. Email blasts go out daily and there’s always a promotion going on. So the trick is to keep them fresh and engaging. If it’s not Cinco de Mayo, we’re kicking off football season with specials on beer and appetizers. And if you’ve ever wondered who created the first potato skin app—yup.

Working under the Thrive umbrella, these ads targeted employers and brokers. According to data from recent studies, a worker's productivity consistently improved with healthier lifestyle choices. Definitely a reason for business owners to care about their employees' everyday habits.

This campaign was aimed at informing consumers about the evils of predatory lending. Not exactly riveting. So the incongruous headline and visual were the big grabber. And the good guys behind this? A group of activist lawyers.

The LA Times wanted to reinvent Itself as a more contemporary, vibrant news source. So, our digital campaign used intriguing, bold visuals and lines to create a hip, modern appeal. Then, covering topics ranging from unexpected ways people used the Times to unique investigative series, we positioned it as the “smart” read for Californians—one that delivers the latest local news, first.  

These were hybrids, embodying the Thrive brand message in ads that spoke directly to employers. They ran as full-page ads in the Wall Street Journal and Fast Company magazine. Then due to the great response from employers and brokers, the company expanded the campaign to 6 more ads and ran it for another year.

Concept for Kaiser Permanente as a sponsor of the 2008 U.S. Olympic Diving Team. Poster/ad for diving event.