KAREN TONNIS RESUME
SUMMARY
An ad agency-trained professional with the bad eyes and scars to prove it. Still have wildly visual ideas that come to me while waiting in line at deli counters or wrapping my hands for boxing. Honed on a steady diet of fast turnarounds, slipping in and out of voices for fun, my concepting and writing skills have never been more agile. Light and humorous when the situation allows. A clear-minded thinker—always.
PROFESSIONAL EXPERIENCE
QUIGLEY-SIMPSON • SENIOR COPYWRITER • 2021 - PRESENT
Client-facing Lead writer on the ProMedica health care account.
• Creating digital/social campaigns for a range of medical programs including Weight Loss Surgery, Orthopedics and Wellness.
• Concepting and writing social ads, videos, display ads, landing pages and more.
INDEPENDENT CONTRACTOR • SENIOR COPYWRITER • 2019 - 2021
Freelance clients include Viking Cruises, HUE (fashion), Burlix (men’s fashion), GNC (product launch), Tone It Up (fitness)
THE KERN AGENCY • SENIOR COPYWRITER • 2018 - 2019
Client-facing Lead writer for the Triggers Group on the AT&T Account. Also worked on several new business pitches.
• Concepted, wrote email campaigns and made presentations to Client for Entertainment (e.g. Game of Thrones) as well as all AT&T verticals (Internet, wireless and TV.) Oversaw freelance writers in our group.
• Worked on new business pitches (including Beauty and Health Care), helping the agency land the Blue Cross Blue Shield of Arizona account.
BEACHBODY • SENIOR COPYWRITER (CONTRACT) • 2016 - 2017
Worked on a wide range of digital projects including banners, email campaigns, landing pages, video scripts and social ads.
MXM • SENIOR COPYWRITER • 2013 - 2016
Created multi-channel campaigns on national accounts for this digital agency. National Educators Association, TGI Fridays, Allergan, ACLU
• Redesigned trigger emails for Allergan (Botox, Juvederm, Latisse) taking less of a clinical approach. Our fresh, modern look and conversational tone helped us retain the business—over 65 emails.
• In a competition with five of TGI Fridays’ agencies for their Football promotion, our “Football Playbook” concept—an integrated campaign—was the Client’s #1 choice.
BEACHBODY • SENIOR COPYWRITER • 2010 - 2013
Lead writer on the flagship product as well as several product launches.
• I was the voice of P90X extreme fitness program and the company’s original flagship product. Captured just the right amount of hardcore toughness in the tone to keep men and women purchasing the legendary workout.
• Lead writer on the company’s first product launch aimed at the youth market: Body Beast bodybuilding program. Created attitudinal copy that helped make this the go-to program of its kind for 18 to 25-year olds.
KAISER PERMANENTE • COPYWRITER • 2009 - 2010
Created health care campaigns and materials for several departments including the Small Business and Employer/Broker groups.
• Our campaign was a wake-up call to employers, motivating them to take an active role in improving their employees’ health. A new way to think about health care, it fit in beautifully under Kaiser’s highly successful Thrive umbrella. Response was so good, the client expanded the campaign and ran it for an entire year.
ADDITIONAL AGENCY EXPERIENCE
CUNNINGHAM & WALSH • Copywriter
Mitsubishi Automobiles and Naturade vitamins.
EISAMAN JOHNS & LAWS • Copywriter
Print ads, radio and TV concepts for Cadillac Dealers and Neutrogena skin care.
SAATCHI & SAATCHI • Jr. Copywriter
Print ads, radio, OOH, brochures for Toyota, USA.
EDUCATION
CALIFORNIA STATE UNIVERSITY • LONG BEACH
BA, English Literature—Creative Writing
GENERAL ASSEMBLY
Content Strategy Bootcamp, SEO Bootcamp
CLIENT LIST
MGA (Micro Games of America) • Toys
MATTEL INC. • Toys
ETHNIC SOLUTIONS • Multicultural advertising
PHYSICIAN’S FORMULA • Cosmetics, skin care
SPINMASTER • Toys
GNC • Vitamins and supplements
HUE • Fashion
TARTE • Cosmetics, skin care
HOUSE OF AN • Restaurants