Telecom giant AT&T had a problem. With all the emails they sent out, overall performance was declining. They were looking for faster, more effective performers that could cut through the clutter. And they wanted to use interactivity or animation to grab attention. We created a range of campaigns featuring modular templates for efficiency and utilized the hero module to explore a host of conceptual executions. From marching aliens to exploding cars, we made sure these emails got (at least) a second look.