Cover
Inside Spread - click on image to enlarge
Copy: Here's to employees who get fruit, not fries. Men who quit smoking. And guys who turn off the TV and go for a walk.
Here's to families who take Grandma to the beach, instead of the movies. Employees who make use of the company gym. And photocopier technicians who take 5-minute stretch breaks.
Here's to parking attendants who run for cars.
Science teachers who pick a hike for a field trip. And babysitters who think it's a shame to be indoors.
Here's to them all, for doing something for their health every day.
Inside Spread 2 -- click on image to enlarge
Copy: You know him. You work with him. He works for you. Maybe he is you.
For him and those like him facing a chronic condition, don't just wish them well. Do something that gives them control.
Provide a unique suite of tools and services that supplies a steady flow of information. And answers to questions that will take them from unaware to knowledgeable.
Inspire them to switch from cinnamon rolls to veggies; to do a few laps instead of heading straight to the fridge. Show them how to adjust their grocery shopping, workload, laundry day-- everything to fit a new lifestyle.
Give them the power to decide what kind of life they'll lead.