How do you tease the Final Season of the biggest hit show on the planet? By walking a very fine line. Our email campaign for HBO/AT&T customers had to play to Game of Thrones fans while intriguing a much broader audience. The show was notorious for terminating characters in grisly ways so we delved into the main characters using ominous GOT-toned lines with a modern edge and highlighting the question on everyone’s mind: Who would survive and how?